Topic outline

  • Marketing, masterprogram 120 credits

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    Marketing

  • New Student

  • Apply to programme courses for next semester

    Before the upcoming programme semester, programme students at the School of Business and Economics need to apply for the programme course/s via universityadmissions.se

    • Application for the spring programme courses takes place at the beginning of October every year
    • Application for the autumn programme courses takes place at the beginning of April every year

    Instructions and which programme courses (incl. application code) you need to apply to can be found on the Moodle page: Information from the School of Business and Economics under the heading 'Apply to programme courses'.


  • Programme courses

    Prerequisites for each course can be found in the course syllabus. Search for the course syllabus via kursplan.lnu.se

    • Courses semester 1 (Autumn)

      4FE124 Applied Marketing Analysis, 15 credits (mandatory)
      4FE136 Digital business strategy, 15 credits (mandatory)

    • Courses semester 2 (Spring)

      4FE125 Managing Innovation and Entrepreneurship, 15 credits (mandatory)
      4FE103 Qualitative and Qualitative Methods and Applications, 15 credits (elective*) - Spring 2025 the course is split in to two courses: Qualitative Methods and Applications 7,5 credits A1F and Quantitative Methods and Applications 7,5 credits A1F (electives)
      4FE25E Degree project in Business Administration (master), 15 credits (elective)

      (*Note: the course is compulsory for all students who want to finish the full master programme (2 years))

    • Courses semester 3 (Autumn) 

      4FE127 Contemporary Marketing Research, 15 credits (mandatory)
      4FE128 E-Business Management, 15 credits (mandatory)

    • Courses semester 4 (Spring)

      5FE05E Business Administration with specialization in Marketing, Degree Project, 30 credits (mandatory)

  • The degree project should be written within the framework of one of the modules 1, 2, 3, 5 or 6.

    * Belongs to the main subject of the programme, Business Administration.

    Courses can be offered in an alternative sequence.