Section outline

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    Marketing, masterprogram 120 credits

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    Marketing

     

    Hello students,

    A warm welcome to the Master’s Programme in Marketing at Linnaeus University!

    You are now starting a Master’s level, full-time programme in Marketing. The programme is taught in English and takes place on campus in Växjö from 31 August 2026 to 4 June 2028.

    Over the next two years, you will deepen your knowledge of marketing, strengthen your analytical skills, and develop your ability to apply marketing strategically. A strong emphasis is therefore placed on marketing strategy and understanding how marketing contributes to broader business decisions.

    Throughout the programme, you will explore areas including applied marketing analysis, digital business strategy, e-business management, innovation and entrepreneurship, research methodology, marketing research among others. Your studies will conclude with a 30-credit master’s thesis, giving you the opportunity to explore a research topic of particular interest to you.

    The School of Business and Economics is AACSB accredited, an internationally recognised accreditation that reflects our commitment to high standards in education, research, and societal impact.

    As your Programme Coordinator, I look forward to supporting you throughout your studies and seeing you grow both academically and professionally.

    If you have any questions about your studies or practical matters, you can contact the Education Administration at the School of Business and Economics at ekononomihogskolan@lnu.se 

    Once again, welcome to the programme. I wish you an inspiring and successful time at Linnaeus University!

    Best wishes,

    Associate Professor Tatiana Anisimova

    Programme Coordinator Master’s Programme in Marketing
    School of Business and Economics
    Linnaeus University

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    New Student

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    Apply to programme courses for next semester

    Before the upcoming programme semester, programme students at the School of Business and Economics need to apply for the programme course/s via universityadmissions.se

    • Application for the spring programme courses takes place at the beginning of October every year
    • Application for the autumn programme courses takes place at the beginning of April every year

    Instructions and which programme courses (incl. application code) you need to apply to can be found on the Moodle page: Information from the School of Business and Economics under the heading 'Apply to programme courses'.


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    Programme courses

    Prerequisites for each course can be found in the course syllabus. Search for the course syllabus via kursplan.lnu.se

    • Courses semester 1 (Autumn)

      4FE124 Applied Marketing Analysis, 15 credits (mandatory)
      4FE136 Digital business strategy, 15 credits (mandatory)

    • Courses semester 2 (Spring)

      4FE125 Managing Innovation and Entrepreneurship, 15 credits (mandatory)
      4FE103 Qualitative and Qualitative Methods and Applications, 15 credits (elective*) - Spring 2025 the course is split in to two courses: Qualitative Methods and Applications 7,5 credits A1F and Quantitative Methods and Applications 7,5 credits A1F (electives)
      4FE25E Degree project in Business Administration (master), 15 credits (elective)

      (*Note: the course is compulsory for all students who want to finish the full master programme (2 years))

    • Courses semester 3 (Autumn) 

      4FE127 Contemporary Marketing Research, 15 credits (mandatory)
      4FE128 E-Business Management, 15 credits (mandatory)

    • Courses semester 4 (Spring)

      5FE05E Business Administration with specialization in Marketing, Degree Project, 30 credits (mandatory)

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    Topic 5

    The degree project should be written within the framework of one of the modules 1, 2, 3, 5 or 6.

    * Belongs to the main subject of the programme, Business Administration.

    Courses can be offered in an alternative sequence.