Hello students,
A warm welcome to the Master’s Programme in Marketing at Linnaeus University!
You are now starting a Master’s level, full-time programme in Marketing. The programme is taught in English and takes place on campus in Växjö from 31 August 2026 to 4 June 2028.
Over the next two years, you will deepen your knowledge of marketing, strengthen your analytical skills, and develop your ability to apply marketing strategically. A strong emphasis is therefore placed on marketing strategy and understanding how marketing contributes to broader business decisions.
Throughout the programme, you will explore areas including applied marketing analysis, digital business strategy, e-business management, innovation and entrepreneurship, research methodology, marketing research among others. Your studies will conclude with a 30-credit master’s thesis, giving you the opportunity to explore a research topic of particular interest to you.
The School of Business and Economics is AACSB accredited, an internationally recognised accreditation that reflects our commitment to high standards in education, research, and societal impact.
As your Programme Coordinator, I look forward to supporting you throughout your studies and seeing you grow both academically and professionally.
If you have any questions about your studies or practical matters, you can contact the Education Administration at the School of Business and Economics at ekononomihogskolan@lnu.se
Once again, welcome to the programme. I wish you an inspiring and successful time at Linnaeus University!
Best wishes,
Associate Professor Tatiana Anisimova
Programme Coordinator Master’s Programme in Marketing
School of Business and Economics
Linnaeus University