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A norm[1] is defined as a standard, model, or pattern. It also related to human behaviour that is typical and expected from particular social group. In the 2nd semester of your MFA, our goal is for you to explore the norm-related theories such as norm criticism, norm-critical/creative innovation as a +change approach and do they relate to current sustainability discourses.  (Image reference: https://what-the.studio/what-design-can-do/).

A social norm is "a rule of behaviour such that individuals prefer to conform to it on condition that they believe that (a) most people in their reference network conform to it (empirical expectation), and (b) that most people in their reference network believe they ought to conform to it (normative expectation)" (Bicchieri, 2016, p. 35)



[1] https://www.dictionary.com/browse/norm


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